Follow Up On Your Visitors & Maximize Your Sales Copyright 2002
lessworkmoremoney.com By Armand Melanson You know the annoying
popup windows that show up when you arrive or leave many
websites? They offer a free subscription to a newsletter or a
free eBook in return for your name & email. Those popups are
responsible for up to 75% of the income generated by most web
sellers. Let me explain how: Let's say you've got a site selling
home security products. Even if you have targeted traffic &
powerful marketing copy, you won't likely sell to more than 2
out of every 100 1st time visitors. That's a conversion rate of
2%. That means that 98% of your visitors did not buy - unless
you do something about it, you will never hear from them again.
Instead of letting them walk away forever, you offer them a
subscription to a newsletter filled with helpful info on home
security topics. You will likely capture the name & email
address of 10%-20% of 1st time visitors this way. These 10%-20%
of 1st time visitors are the most valuable source of income you
will have because a good number of them will actually buy one or
more of your products in the future. Once you have them on your
e-mailing list, you will send out helpful emails at regular
intervals. These emails will build trust between you & the
prospects and give them a good feeling about who you are. They
will personalize you & make buying easy because you have built
the credibility that often prevents 1st time visitors from
buying. Of course, you need to provide legitimate value in your
newsletter. But you're an expert in home security, so you can
probably bang off several helpful articles in a few hours. Over
the course of the next few weeks, your newsletters will include
subtle reminders about the great products you are selling & may
even offer special discounts to subscribers only. It may take up
to 7 contacts between you & your prospects before they buy. So
let's do the math. Assuming you get 4000 unique visitors/month,
your product sells for $30 and you convert 2% of your traffic:
NO NEWSLETTER 2% of 4000 visitors = 80 buyers 80 buyers x $30 =
$2400 in sales ===>TOTAL SALES = $2400TOTAL SALES = $5100<===
Sales doubled simply by spending a few hours writing helpful
articles on a topic you know plenty about. Even if you didn't
know anything about a particular subject related to what you are
selling, you could quickly learn everything there is to know
about it on the Internet. Then you strip it down to a few short
newsletters. Anyone can do it. And we haven't even talked about
the lifetime value of these extra buyers - a portion of them
will be repeat buyers whose repeat purchases will dwarf the
sales revenue you get from the initial sales. All of this
because they subscribed to a simple newsletter. The technical
side of running an opt-in email newsletter is pretty straight
forward. There is common JavaScript to have the popup appear
when your site loads, as well as create the cookie which will be
used to prevent re-popping up during the same visit. When your
visitor submits the form data, they are added to your email list
database. Since most web startups don't have a dedicated
programmer guy, you should outsource the management of your mail
list to someone else. Several companies offer newsletter
management services for under $20/month. http://freeautobot.com/
http://www.getresponse.com/ http://www.aweber.com/
http://www.postmasteronline.com/ http://rapidreply.net/
The newsletter management software is really a beefed up
autoresponder that automates the subscribe, un-subscribe and
mailout process. These autoresponders can be setup in a timed
series so that an email goes out at the time of subscription,
THE MAGIC HOMEI would like to tell you about a magic home. You bought a home and fixed it up very .....
then another goes out 15 days later, and so on. Once the process
is in place, it is completely automated. All you have to do is
post the newsletter articles to the autoresponder software, and
watch your subscriber base and your sales grow.
---------------------------------------------------- ABOUT THE
AUTHOR: Armand Melanson is an emarketing consultant & author.
For free marketing tips & articles you can re-use, visit him at
http://lessworkmoremoney.com
----------------------------------------------------
About the author:
Armand Melanson is an emarketing consultant & author. For free
marketing tips & articles you can re-use, visit him at
http://lessworkmoremoney.com
